[Niyusu]

The love-hotel industry is one of Japan's most profitable. It accounts for more than ¥4 trillion a year, nearly four times as much money as the profit of Toyota Motors and double that of the anime market.

There are 30,000 love hotels nationwide providing places for the 500 million visits that take place each year. It is estimated that 1,370,000 Japanese couples use a love hotel daily (1 percent of the total population of 127 million people on any given day), and one research project has calculated that half of all sex in Japan takes place in a love hotel.

There has been something of a power shift in love-hotel choice. It used to be the male half of a couple that decided on which hotel to go to, but times have changed...

Source: It's ladies first now in Japanese love hotels | Japan Times