Quote:
Originally Posted by tommasi
I didn't say every other country in the world is a test market for Japan.
But Japan is not a test market that's all I'm saying.
Distributors are probably thinking, why not wait and see whether the movie does well in the US or in other markets.
It reflects on the fact that Japan is a risk adverse society.
Also, marketers in Japan like using the external hype to create demand domestically.
Just like Abercrombie & Fitch and H&M are about to enter the Japanese market and there's a reason why they chose no to enter Japan earlier.
They have tested and created enough hype so that the entry to the market would be successful one.
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Despite Chachava's complaint, Japan gets a lot of movies at the same time as America, or soon after. And how a movie does in the US has no bearing on whether or not it will be marketed in Japan. The Japanese media NEVER reports that a movie flopped in the US, and I imagine movies like Leatherheads and Speed Racer will get huge publicity in Japan despite the fact both movies are flopping in the US. I am sure George Clooney will be at the Tokyo premiere, as well.