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07-04-2008, 08:09 PM
Pale skin was once considered a sign of wealth, because that ment they didn't work in the sun as often. This was true almost world round, and still is in many cultures. Today, it's probably to make them look more traditional, or more victorian depending on the style. This, I believe, is called Bihaku, or Beautiful White.
Also, there is a popular style in which it is better to be tan, Ganguro. This look is popular amongst Japanese high school students, which also includes dying one's hair blonde. The point, I think, is to look more "American".
Personaly, I like the Bihaku look. I think it looks more regal and sophisticated, and makes women look feminine like princesses or ladies, and men look like princes and lords. Though there are LOTS of Japanese Ganguros who look very cute too, in their own way.
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