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Originally Posted by Nyororin
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"Angel of the rice paddy," eh? I'll take a look...
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I just really dislike brand name power - and the common assumption that just because something has a famous name on it, it has to be good. I`ll make that choice myself - which is probably why we fill our cabinets with things from small producers. But they all *taste* best.
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Don't put down brands so fast. A reliable brand saves you time and trouble by directing you to a product whose good and bad points you understand. Whatever you may think about McDonald's or Starbucks, you know what you're getting. How many times have you stopped at an udon shop and found the food is crap, and the only reason lots of people stop there is because they have a big parking lot?
Niigata no Koshihikari is absolutely top notch, and I haven't met the Japanese who disagrees. But I'll certainly give the Fukui variety a try.