[joeyj]

I remember when I was in Japan, it was nearly impossible to find a mexican restaurant that wasn't labeled El Torito :P But I did find one that was a hole in the wall kind of place and it wasn't all that great... and there were a few customers there, so business must have been okay. So if you can open one with good food, I don't see why it couldn't workout.

I remember someone telling me that there was a Del Taco and Taco Bell in Japan before, but they both didn't do well and closed down...so I guess the 'fast food' type mexican food, isn't geared to do all that well in Japan. Have to strike a balance somewhere.