[Salvanas]

Firstly: MMM, I'm not talking about "The Media" like you're saying. I'm talking the different aspects of it. The news, films, journalism, games, the internet. All types.

Secondly: I, like Josh 50% agree with you Ronin. I agree that it makes a difference in kids, because kids are more susceptible to such things. But then again, when a person ages, the effects become nullified by the person's capability of having their own thoughts and knowing between right and wrong.

Misa: There's another Theory also, I'm not sure if you've heard of it. It's sometimes called Hall's theory. It's the theory that the audience and people are actively engaged with the media. People react, and de-code a piece of media text (Text as in a sort of media, be in advertisement on tv, or a piece of writing) differently. There are three types of ways people "de-code" the texts.
'Dominant Reading' - Where the audience accepts the "message".
'Negotaited Reading' - Where the audience half accepts the message, and half disagrees.
'Oppositional reading' - Where the audience disagree outright with the message.

I personally think the right theory, in my views, is Hall's theory. Because it's the basis of how we perceive the media. Just think, when you're watching TV, how many things you ignore, or listen to. (Let's use adverts for an example).

Let's think of an advert... hmmm...

Ah. A McDonalds advert that advertising a new burger. They have their saying that :"It' 100% beef" and that "It's really tasty!"

Now each one of us would judge that advert differently. Personally, I'd be half half, whereas I know that itd be tasty, I'm not sure if it's 100% beef.

Sorry for the rambling, I just wanted to show that theory, and I seem to ramble on at times. Either way, It's mostly still clear on what I mean, I hope.