Quote:
Originally Posted by AnimeBaby112
I think they have people that go to places like clubs and take pictures of people with hand made clothes and stuff.
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I have to disagree. :s
Hot Topic doesnt really design clothing, theyre a buyer. A store. They buy brands made by other companies and dont really make any of their own stuff.
They are up on the trends not because they go to clubs and STEAL ideas but because they watch trends, do market research, and buy items made by companies that create the trends.
Think about it, why would a huge company like HT go to random clubs to scope out people who probably are already wearing their (hot topic's) clothing?!
They do market research and watch the trends as much as any design company does. They dont need to sneak around watching club kids to get ideas for clothes.
Also HT doesnt DESIGN ANY OF THEIR CLOTHES. They are a store. They buy brands produced by other people- ie Tripp, Lip Service, etc. Those companies design their own clothes and HT buys them to sell in their outlets in malls.
They even buy stuff and rebrand it as "Hot Topic Brand".
They dont need to stalk clubbers, they just buy whatever Tripp etc have designed this season to sell. :s