Quote:
Originally Posted by kirakira
I'd think in general.
Also it depends on what sort of modeling.
I saw on クイズ雑学王 the other day that only caucasian models were used in women's underwear ads in catalogues in Japan so that Japanese customers can focus on the underwear (knowning that caucasians have a different body type) instead of comparing their body shapes to the ad models had they chosen Japanese model instead.
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Really? Did they give that reason?
Because that really doesn't make marketing sense. At least not in the West.