in my opinion, people are interested in moderness.
especially when they want/need a change in their own life (i myself belong to these people too, and i chose japan^^)
and now it is a fact that european countries or usa are yet integrated to what we call the globalisated, modern world. but japan, isnt or better wasnt, cauz its an island on the other side of the world and it has always be more busy with itself and korea or china.
so now, when japan´s economy belongs to the most progressing in the world and when asia gets more and more immigrated in the rest of the world´s everyday life, it didnt start to change by immitating the european past, which is a big part of many people´s life, but to exchange its own culture with europeans as me.
so japan seems to be a very modern and new country, although it actually isnt, but it attracts those who think that, cauz they just know their own little world.
id be glad to be corrected