Quote:
Originally Posted by Tsuwabuki
They tried. Believe it or not, there just wasn't enough interest. So they went back to being on base only.
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They tried too early, to be quite honest.
The attempt was back in the early 90s, I believe. Before anyone in Japan knew what a taco was, let alone had tried one. Add that to the fact that they tested the market with Japanese beef prices at the time (think 800 yen for a single taco), so it was out of reach for people who would have just tried one.
Now pretty much everyone knows, and taco spice sells quite well. Ground beef can also be imported at very low prices...But apparently one failure is too much, so they have no interest in trying again.