I dunno about some people, but people didn't like The Ring so much, but I was completely horrified by it. The entire movie built up sooo slowly... and at first I wasn't sure if there was a reasoning behind it all or if it was just ghost-shit, but I remember that the movie took me to the next level of suspense when that fly in the movie suddenly was picked out in real life. and when the tension had risen for like, the entire movie, that cutscene with the television... oh man... I'm still afraid of static and things like that.
That was the American The Ring. I haven't seen the Japanese one, though I've seen both versions of The Ring 2, and neither appealed to me. The Japanese The Grudge wasn't particularly scary to me, either.
I definitely like Japanese-esque horror more, though. Project Zero is a game that has minor influences of the "sudden scare" factor but mostly the entire atmosphere and suspense simply kills you. Remember Resident Evil? Shotgun solves everything