[dirtyroboto]

MMM said "So many of those taste like Michelob Lite to me, though. Yes, the price is right on those "lighter" beers, but a lot of them taste like water and beer mixed together."

But this is the point I am trying to make. If you look with a good eye you will see high alc beers and strong malts mixed in with the low cal stuff. You really have to put on your browsing head and look at the stuff they are displaying.

If you just scan the low cal section once, you log the fact that there is nothing there for you and fail to pay attention to that section the next time.

I have found some really good beers because I will try anything new and I always look for new products. this is why I pay attention to the details on the package. I found (my current favorite Kirin Strong Seven) by looking in the low cal/cheap section. After the first 100ml smacked me down I was hooked and saved 100 yen each time.