[Sukai]

I think one reason why many Japanese say they would like pale skin is because they see on the media Japanese people with pale skin (for example in anime, most characters will have very pale skin...not a diss I love anime btw) and so it can pressure them into thinking that pale skin is what they should have. This sort of pressure occurs all the time and all over the world in media, advertising and celeb culture. For example many of my friends who are interested the those sorts of things are, at the moment trying to get a tan. I have asked them why and they reply "I dunno, everyone else is getting one".....ox