[Columbine]

I like how the first comment on the article is "Isn't it ironic, if you switch the last 2 letters in his surname you get the word 'Rizla'".

I'm going to guess that the father really doesn't know much about the effects of smoking, and considering the family is in Borneo, it's no surprise that the mother would cave into her son's tantrums; infant mortality is high and sons are highly valued. Moreover, the fact that he's fat is probably seen by his father as a sign of good health where dirty water and poor diet and so forth mean children tend to be small skinny. And now they can earn money off the publicity.