I understand non-football fans like watching the World Cup, but dislike how they complain its boring. The World Cup's not that different from the qualifications & friendlies that international teams play outwith World Cup's & continental competitions (e.g. Euro 2012).
On a brighter note, good to see Ronaldo & David Villa back in form. This is the most unpredictable World Cup in ages, & Japan can qualify for the last 16