Quote:
Originally Posted by WingsToDiscovery
In the business world, used products are bad. If a company sells a manga to one customer, and that customer subsequently sells the manga as used to another customer, the manga has changed hands twice yet the company has only one unit sold in the books. If that manga makes it used to 100 unique readers, the company has still only sold one unit. If you buy something off your friend, unless he pays to replace that product, he'll just spend that money on something else, and the company will lose a sale, yet you've benefited from their service.
A recent example of this is EA and their take on the used video game market. With some of their upcoming sports titles, if you buy the game new (60 dollars) you'll be given a voucher allowing you to play online. If you buy the game used, there is not voucher, and you'll have to pay 15 dollars to get it (which could ultimately cost more than if you just bought the game new). This discourages people from buying used, because EA won't see the entire profit.
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This is free-market politics. If I am the publisher, though, and if the new buyer A sells his manga to used buyer B in order to buy more new manga, then I am all for the manga to change hands.
What are the realistic chances a manga would be bought and sold 100 times? It would likely be very damaged goods by five exchanges.