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Originally Posted by SSJup81
Hm, couldn't that kind of apply to manga too? Some people read titles online, and then later on, went out and bought them because the scanlation places introduced them to said series to look into. Guess you could say it's "free advertising" in a way.
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If you want to compare the numbers of how many times a single volume of manga is resold (I would guess five max) and how many downloads happen when posted online (they proudly showed numbers in the thousands) it is clear which is more damaging. The vast majority of the online readers on not then going out and buying the physical copies, though a small percentage would.
Posting an item for sale is free advertising. Giving the item away in its entirety for free is not.