[steven]

The problem I find with a lot of books is that some authors take forever to get to the point... it's like if I were to try to write a book haha. Sometimes I like to read what the author's point is before I read how they concluded what they did... it just makes it easier to follow for me.

komitsuki, check out the article... it pretty much says it all there.

"Business Strategies
To attract more customers, Lotteria partnered with KT Corporation and Intel in 2003 to provide Wifi access in its restaurants[7].

Lotteria has followed the global fast food trend of shifting towards health-conscious foods and remaking its image. In the face of the well being trend, it eliminated trans fats from its french fries [8]. It also introduced healthier menu items, such as the rye bread burger that had only 350 calories[9]. From 2008, perhaps a response to McDonald's strategy to move upmarket, Lotteria began a campaign to change "the image of our stores to create a mood similar to a cafe, geared toward the health-conscious as well as women customers" [10]

In March 2009, Lotteria took full control of the South Korean branch of TGI Fridays[6]. It had previously invested 10 billion won in the chain in 2002[11]."

I'm sure there are more examples in the article. Whether you agree with wikipedia or not is up to you.