[Qayin]

Foreign business affects tradition for sure. When you see something new, you may become craze about it. I remember 2-3 years ago MOS opened their first branch and everyone waited for the queue for umm... may be 2-3 hours to try their rice burger.

I don't think that Mc = American culture but Mc, Coke, Michael Jackson or KFC represent at least part of American culture. People may think about American the way they see Mc because they know only Mc. Mc = Hamburger, Hamburger = Mc, Mc = Fast Food so American must love fast food. It's all about imagination

Before I went to Japan 4 years ago I thought that "There must be Manga shop on every corner, because I believe EVERY JAPANESE love manga", but when I went there, "hey why it's so difficult to buy manga!?"

Foreign goods/services/TV represent at least a bit of their culture in local people perspective because that's all they could see.