[Qayin]

I never know that the baum is not famous in Germany!? but I like it anyway (Bourbon is the best for me)

I think about Baum and Valentine (or to some extent brand name goods) is about marketing. Sometime culture evolve from marketing propaganda. I mean, look at Hokkaido's Gengkis Kahn yakiniku. I don't think it's Mongolian food, but the Japanese use this name to bring attention and the name struck.

If you have marketing creativity, you can create new culture!