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Originally Posted by emilysturdivant
Thanks for your post! It's given me some much better insight than any sources around on the Internet. This is actually for a college sociology class, but it's proving difficult because the assignment gives me the unrealistic feeling that I need to experience the culture first-hand.
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If you're referring to my post, no problem. If not, just disregard the rest.
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What about the good luck element? That students take Kit Kats to tests because the name in Japanese translates to something like good luck. Is that true?
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There is that element. But please don't think we believe that KitKat has magical power or anything of that nature. It's mostly for the pun and fun. Many people carry good-luck charms from temples and shrines but KitKat is the only edible kind.
We pronounce KitKat 'Kitto Katto' over here. The phrase for "Will surely win" is 'Kitto Katsuzo', so there is enough reason there for some teenagers to carry KitKat to exams, athletic events, dates, etc. Please don't think that the entire nation is always carrying KitKat.