realJames. i know the feeling - being embarrassed by fellow man.
for example, now when i travel i make up my home countries. i don't tell them from where i am. and it is because if i did (next to Russia) then they assume - oh he is a russian. the thing is russians (not all) are one of the most unpleasant tourists - they often are aholes and now i am getting thrown with them in a bag.
so i lie and you can see how people attitude changes...