[Nyororin]

I`ll use the wonderful example I always use.

Manga is merely a form of media in Japan. It isn`t a genre on it`s own.
Like... Magazines.
A magazine is a type of media. It isn`t a genre on it`s own.

There are people who love such and such magazine, or who enjoy magazines on some subject, etc... But you don`t find many people who run around liking magazines simply "because they`re magazines!!!! OMG!!!!".

You don`t find many people in Japan who love anime or manga JUST because it`s anime or manga.