[tenmins]

From my experience, style counts for a lot in Japan. eg. good fashion sense; tidy, modern apartment in a decent area; nice car; and for guys, a semi-dark mature kind of disposition works wonders. (ie. don't giggle all the time and get blind drunk when around females.)

Even if you're really good looking, if you aint got style your pushing the proverbial up hill if your looking for a bf/gf.
On the other hand, if you're not that attractive but you ooze style you will go a long way.