Man, you made me work hard on a Friday evening!
恋人 actually means BF or GF rather than a lover. "Sweetheart" is a good translation.
What I still don't understand even as a Japanese-speaker is the true meaning of this cookie's name 「白い恋人」.
http://img.blogs.yahoo.co.jp/ybi/1/5...6_2?1187790931
Every tourist to Hokkaido buys these for a souvenir and so do I whenever I go there.