Well joining twitter is a good start.
there are tutorials on how to use it there
it's pretty straightforward, in case you aren't sure of that, people far stupider than you know how to use it
The short of it, he's an incredibly wealthy man taking matters into his own hands, from the research to alternative energy solutions, best part is he listens to everyone's suggestions and ideas and opinions, you could message him yourself with an idea and he'd consider it.