[Umihito]

I am curious, I read somewhere in this thread that buying the 'child' part of this post was seen as just as bad as anywhere else in the world.

So is there any stigma attached to buying it? If a person took it to the till, would they get dirty looks from other customers / the cashier? Or would they all act as normal?
I know it's not like the Japanese to kick up a fuss about much things... but this of course isn't your normal daily thing.