Quote:
Originally Posted by Columbine
Out of interest, why name it something Japanese if your company has no links to japan and isn't selling product or service that isn't anything to do with Japan either?
I would find it rather -weird- to encounter a British run, British based company with a random Japanese word for a name; that and it throws up the 'well what does that mean?' question, when you just want people to take it at face value. Also for non-Japanese speakers, Japanese words are often hard to pronounce and hard to remember. Sorry, but to me it's like the business equivalent of having a kanji tattoo when you can't read it; just kind of silly.
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It's incredibly difficult to come up with a company name that sounds good (I was pronouncing it Se-soo because that seemed to be the easiest even though I know it's incorrect) and I know people have named their company after a tiny village they visited once in a distant country or a beautiful foreign name that they once heard.
If it's not easy to come up with a name that obviously means something (i.e. Easyjet), then it's good to come up with a name that is simple to pronounce, not too long and at least has some meaning. I hoped to have this name and to be engaged with the question "What does it mean?" and be able to tell them that it means "integrity" in Japanese. It says something important about the company and our ethos in doing business.