[hardingmd]

So, I've had different feedback from people and although the general consensus is that the name has negative connotations in Japanese, how would you react as a Japanese person if you had the option of dealing with a company called "Sessou"?

Assuming that no explanation was given of the origin of the name, would you automatically register the negative meaning of the word or would it be meaningless? I actually like the word regardless of the meaning.