[Cola]

This could work quite well, considering the "publicize your trip on your blog" clause in the contract. Also, what does a family do if one member wins a ticket? Everyone else will have to buy their own ticket to come along. It's bound to have a (small) effect, at the very least to show to the people who know the winners that it's not really very hard to go to 'exotic' Japan. At the very least it couldn't be less successful than the now defunct Yokoso Japan! campaign.