[Nyororin]

When I spot it (It is Nippon in this case, not Nihon), it is usually on some product - and it has a specific meaning. Either the product is something from or using ingredients from affected areas, or the maker has pledged so much toward support efforts.

It really isn`t overdone - I just think you are seeing it because it is placed strategically to be visible internationally.

As for being back to normal - in the areas affected, I don`t feel that this is the case at all. The earthquake and tsunami damage may have been a single event, but the radioactive contamination is ongoing. The biggest uses I pointed out above (signalling products supporting the area) are significant because it IS hard at this point to return to normal. I don`t mean in the sense of "family died! house destroyed!" meaning of disruption, but in a more general sense. People who made money farming and fishing in a very large area now have no means to make a living. Tourism is now virtually nonexistent in the area. The phrase, in my eyes, is aimed in this direction. It is signalling support not just for the displaced and directly hit, but those who have lost the means to make a living in the aftermath.