Japan's MOS Burger will start a major campaign on Friday to try to win back customers who have drifted away in the increasingly competitive Japanese fast food industry.
MOS announced that it will start using a mixture of ground beef and pork in most of its meat patties, replacing the 100-percent Australian beef it has been using since 1997. MOS will also change its buns from whole wheat to white and for the first time, will offer discount coupons.
Source:
MOS Burger Makeover - Japan Times
MOS Burger is losing customers to McDonald's so they are trying to make some changes to see if they can get people back.