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Samantha Thavasa - Japanese Handbags Go International
From the start, Japanese entrepreneur Kazumasa Terada had his eye on the global market. Using celebrities like the Hilton sisters and Victoria Beckham to promote his handbag label, Terada has turned Samantha Thavasa into a household name in Japan, and is on the verge of taking on the world.
With the opening of the first handbag shop overseas on Madison Avenue in New York City, Terada, 41, has moved a step closer to his goal: to transform Samantha Thavasa into a world-class fashion brand. Terada's promotional tactics of tapping famous fashion icons as ad models and designers for Samantha Thavasa have proved effective. Full Article: Samantha Thavasa Handbags owe success to quality, celebrities | Japan Times |
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