Japanese Women's New Image on Display in Shampoo Ads

Niyusu · (#1 (**permalink**))

Shampoo advertising in Japan has almost always featured glamorous foreign blondes praising imports from Procter & Gamble and Unilever.

But ads for Tsubaki Shampoo, the latest hit from Japanese cosmetics company Shiseido, feature famous Japanese women and an unusually direct slogan: "Japanese women are beautiful."

The message has struck a chord at a time when Japanese women are increasingly looking to role models in their own ranks, rather than stars from abroad, for definitions of their self worth.

For decades, beauty standards in Japan were dictated by the West...

Source: Japan Shampoo Ads Show Japanese Women's New Image | Yahoo

Saruri · (#2 (**permalink**))

I love this! Why should they use models from abroad when they have their own goodlooking (hot) girls?

Picture2Perfect · (#3 (**permalink**))

Thats a really better plan and sheesh why the hell would they even think of using western girls over japanese?!? they madddd
They are much more well at least as beautiful.

Will.

kireikoori · (#4 (**permalink**))

*sigh*
I really hate terms like Eastern and Western.

Narulolita · (#5 (**permalink**))

me too
but these women have beautiful hair

LadyNihongo · (#6 (**permalink**))

Its funny because alot of women that are not Japanese or Asian envy the beauty of the females in that country.

masaegu · (#7 (**permalink**))

Yeah, but the reverse is also true.

Nyororin · (#8 (**permalink**))

You know, almost all the recent shampoo commercials I can think of off the top of my head don`t feature blondes. In fact, I can`t think of a single commercial with a blonde. Even the most "European Image" Mod`s Hair uses a brunette.....
All the others used older women (Showing them having fuller hair) or mothers (washing their hair with their kids).

Tsubaki is just the very latest of the "Japanese image" shampoos. Before it there was that one that used breast milk essence, and then that Asience one...

kyo_9 · (#9 (**permalink**))

japanese women is beautiful..
all women are beautiful!!
do you agree when I say that it's is better to have a beautiful insight rather than outsight..
do you know what I mean?

Nibbles · (#10 (**permalink**))

Quote:

Originally Posted by Nyororin

...

Tsubaki is just the very latest of the "Japanese image" shampoos. Before it there was that one that used breast milk essence, and then that Asience one...

Breast milk essence?? If you don't mind me asking, how would that work?